The Tortoise and The Hare

The old fable tells us that slow and steady wins the race. In the world of mobile apps, the reality is that fast and steady (and well-marketed) wins the race.


Quite often prospective clients come to us with a great idea for a mobile app. The first thing we do is conduct due diligence research to determine:


1) Is this a viable concept that people will be interested in buying or downloading?
2) Is the market for the app large enough to justify the time and money required to create it?
3) What is the pricing model? This means a free app that generates income from in-app ads or a paid ad. 
4) Has it been done before? How often and how well? Is there room in the market for another one?


If it is a viable concept, then the app must be created both quickly and with quality. And, in most cases, it must be marketed effectively. Many "idea guys" come to us with great ideas, but are often surprised by the size of the marketing budget needed to create buzz and generate sales. With hundreds of thousands of apps in the iTunes App Store and other similar app stores, your app must be both good and well-marketed to reach the Top 10 lists.


As an app company launched from the owners of a marketing firm, DLA Creative, our team provides the full offering of services to our mobile app clients. So, in 2011, the fable has changed – fast and steady, AND well-marketed wins the race.


So keep those ideas coming. And let's get 'em marketed!

It's up to us to turn the economy around!

"Generations X and Y will fuel the shopping growth needed to spur an economic recovery, according to a new study."

While Baby Boomers (ages 46 to 64) were largely responsible for the retail spending that fueled recoveries from previous recessions, this time the Boomers are rebuilding personal wealth lost during the recent recession and saving for their future.

Although Gen X is only 75 percent the size of the Baby Boom generation, 71 percent of them have children under the age of 18, which is a time of great spending. In addition, these individuals are approaching their peak earning years.

Generation Y members (ages 10 to 28) have plenty of time to earn and save for the future, and react less strongly to economic conditions. With 85 million people in this group, they outnumber the Boomers. And although 10-year-old children may not have jobs, they have purchasing influence. Have you seen a tween’s bedroom these days? It’s hard to maneuver through all of the stuff—Xbox, iPod, laptop, TV and more clothes than you can imagine.

The article further explains that Gen Y has always lived a life of instant gratification, and for them, a tech lifestyle is a need, not a want. Some of this tech “need” also bleeds over into the Gen Xers. In fact, I recently overheard someone talking about delaying a dishwasher repair so he could buy an iPad—that’s how people live today! Read the rest of the article from InterBusiness Issues here.

Wanna create apps? Are you the best at what you do?

With a strong background in data-driven technologies and the ability to provide cross-platform solutions, appitudez is well-positioned to partner with today’s leading corporations to meet their mobile technology needs – from smartphone apps to custom applications for tablets to cloud computing solutions for the mobile world.

We only want to work with the best … whether that’s our clients or our team members. That’s why we always keep our eyes open for qualified software engineers, especially those familiar with Objective-C, the XCode toolchain, mobile/embedded development and/or some form of native architecture development. If you have a passion for excellence, a vision for the future and thrive on being part of a winning team, submit your resumé here.

Innovative App Company Tells Its Story