Business App Case Studies

The sky is the limit when it comes to the potential of business apps. So let's start there with an app from Virtual Aviation. At a the top level, business is always ready for take-off. That’s because iPhone helps the company’s small team stay connected and deliver 24/7.

And the bottom line. “What iPhone has really meant for us is that we can do everything at any time,” says Virtual Aviation founder James Stevenson. “So we save time, we’re more productive and we save money.” Read all about the app here.

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Many people think that mobile apps are just games or organizational systems for SmartPhones. Far from it! They are most often most powerful as proprietary enterprise-wide systems.

Learn how RehabCare achieves its most important goal: helping people regain their lives after medical treatment. They have turned to the iPhone and iPad to make both its caregiver services and its business operations faster, more accurate, and more responsive. Get the story here.

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"Welcome to college. Here's your paper map of the college campus, a list of of the books you'll need for your classes, a printout of your class schedule." WAIT!!!!! This is 2010!

Head to the nearest recycling bin and toss all that stuff. Today it's all about the app. Look at this case study from the University of Washington in Seattle.

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Want to know more? Check out this link to a list of both Enterprise and Small Business mobile app solutions. 

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A recent article from MacWorld on how iPhones are making their way into the business world.

The iPhone Goes to Work

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You know what to do next. Call appitudez! We'll help you take the next step into improved productivity, profitability and portability.

7 Key Trends in Mobile Usage

“As feature phones give way to smartphones and tablet devices, mobility is taking on new dimensions,” said Noah Elkin, eMarketer senior analyst and author of the new report “Seven Key Trends in Mobile Usage.” “The ability to consume, create and share more content than ever before translates into increased engagement on mobile devices. It also means enhanced opportunities for marketers to reach out to potential customers via mobile.” Read the rest of the article here.

Celebrate!!!

We just celebrated our one year anniversary in August. Recognizing the exploding trends in the smartphone and mobile app industries, we knew this would be a good complement to the work already being done by our affiliate company DLA. Look at some of the current and projected stats:

· Smartphone apps could be a $15 billion industry by 2013.
· Mobile gaming will top $800 million in 2010.
· The mobile ad market should be $500 million in 2010.
· A Pizza Hut exec expects 50% of future orders to be mobile.
· The iPad is for Grandma. Read it here.

We've had a great response and have some exciting things in development. Stay tuned!

Peoria Company Reinventing Itself

By Steve Tarter of the Journal Star
PEORIA — The iPod phenomenon has done more than make Apple Inc., makers of iPods, iPhones and other items, a lot of money. It has accelerated the development of the mobile Internet ...   Read complete article here.

Get it while it's hot!

Some call it a "killer app". Others say "it all adds up". And now it's a powerhouse deal with our Beat The Heat price – only $1.99 (normally $7.99). But this price won't last.

11 powerful calculators in one app. Now at our lowest price ever!
• Standard Loan
• Auto Loan
• Mortgage Qualifier
• Fixed Rate Mortgage
• Variable Rate Mortgage
• Refinance
• Credit Card Payoff
• Compound Interest
• Retirement
• Savings
• Annual Percentage Rate

Simple enough for money novices, yet sophisticated enough for financial professionals. Valuable for home buyers, realtors, bankers, mortgage lenders … or anyone wanting to estimate their loan payments, savings accumulation or retirement amount.

Smooth, intuitive user interface with quick calculations and clearly-written Help screens. This app was developed by a team including accounting, banking, design, technology and communication professionals with a goal of streamlining daily calculation needs.

Another GREAT Review ... Thanks!

For financial matters, Appitudez Financial Calculators is on the mark!

If you have any need of a financial calculator then Appitudez Financial Calculators is right on the nose. This collection suits the needs of anyone who may be shopping for investments, loans or cars. It is also advised for businesspeople that need to crunch numbers as well. While finding one of these on the web is easy, finding one that fits the iPhone really isn’t. Downloading this will give you the more common of the formulations that you will need for any type of calculations for any financial situation.

With this application, you have your choice of over 11 calculators including those for investment, annual percentage rate as well as savings for example. All you do is change the parameters for what you need and hit go. The calculators can give you the financial nitty-gritty when it comes to details. You can save this information for later or can download it for future reference. Your saved calculations can be saved in alphabetical order by name. This can be very handy for those that need to save financial information such as real estate agents and consumers to be precise.

So you can see why this would be a very valuable application for you to have. This is a lower priced application at $5.99 and well worth every penny paid. (NOTE FROM APPITUDEZ – NOW ON SALE FOR $1.99.) No matter what you need in financial calculations, this application has it for you and in a easy to use format for ease of use and saving information for future reference later.

Original link here.

Corporate Apps: Why Us? Why Now?

The means of interacting with your customer continue to evolve. One of today’s newest ways to connect is with a corporate app. Here are some examples of how some companies are getting right in their customers’ pockets:

Pizza Hut. Their app allows you to build a customized pizza on your phone by choosing the crust type and adding various toppings, then clicking a button to order it. Convenient for grown-ups and fun for kids!

Nationwide Insurance. While most of us know the steps we should take, it’s hard to think clearly after an accident. Nationwide Mobile helps you contact local authorities and emergency services. It also prompts you to exchange relevant information with the other driver, as well as take pictures of the scene with the iPhone’s built-in camera and record the exact location with the phone’s GPS.

AirStrip OB. Since this is the healthcare issue, I couldn’t neglect the huge impact apps are having on this industry. The Apple website shares an amazing example. AirStrip OB enables obstetricians to monitor different stages of labor even when they’re not by a patient’s side. Developed by AirStrip Technologies, AirStrip OB links individual mobile devices to a central server with HIPAA-compliant authentication, giving obstetricians remote access to live views of delivery room data—including fetal heart tracings, contraction patterns, vital statistics and nursing notes.

“AirStrip OB is an absolutely indispensable app on iPhone,” says Dr. Marco Giannotti. “It fundamentally changes the way I’m able to interact with labor and delivery. In a tenth of the time, without pulling a nurse away from what she’s doing, I get all the real-time data I need at the touch of a button.”

The Wine Connection. Massimo Marinucci runs a $20 million business with six employees, an online enterprise system and his iPhone. “We’re basically a web-based business,” Marinucci explains.

Having instant access to inventory and sales data means that Marinucci can better serve his customers. If a customer walks in and says, “You know, I can’t remember what I bought last time. Can you help?” he pulls out his iPhone, logs into the system and looks up the purchase based on the customer’s name or email address. If the customer decides to buy, Marinucci can process the sale right there, without using the cash register. And that results in a faster transaction for the customer and shorter lines at checkout.


Ahead of the Curve
DLA Creative recognized the trend of apps and launched a spin-off company six months ago. This new entity, appitudez, has already released several successful apps. Having the ability to create these portable marketing tools is just one more way to help clients extend their brand and reach the higher level of customer intimacy that is needed in today’s marketplace. iBi

This article was originally published in interBusiness issues, written by Michelle Lefebvre