Saturday, May 14, 2011

The Tortoise and The Hare

The old fable tells us that slow and steady wins the race. In the world of mobile apps, the reality is that fast and steady (and well-marketed) wins the race.

Quite often prospective clients come to us with a great idea for a mobile app. The first thing we do is conduct due diligence research to determine:

1) Is this a viable concept that people will be interested in buying or downloading?
2) Is the market for the app large enough to justify the time and money required to create it?
3) What is the pricing model? This means a free app that generates income from in-app ads or a paid ad. 
4) Has it been done before? How often and how well? Is there room in the market for another one?

If it is a viable concept, then the app must be created both quickly and with quality. And, in most cases, it must be marketed effectively. Many "idea guys" come to us with great ideas, but are often surprised by the size of the marketing budget needed to create buzz and generate sales. With hundreds of thousands of apps in the iTunes App Store and other similar app stores, your app must be both good and well-marketed to reach the Top 10 lists.

As an app company launched from the owners of a marketing firm, DLA Creative, our team provides the full offering of services to our mobile app clients. So, in 2011, the fable has changed – fast and steady, AND well-marketed wins the race.

So keep those ideas coming. And let's get 'em marketed!

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