Innovative App Company Tells Its Story

I wanna be Steve Jobs...

Okay, not really. I like my life. I love my family. But this guy knows how to develop products and convince people that they need them. His latest, the iPad, is a runaway success. In fact, it has the fastest adoption rate of a non-phone electronic product…ever!

Let’s put that in perspective. According to CNBC, in the first 80 days, the iPad sold three million units. It took the DVD player five years to achieve the same adoption rate that the iPad reached in its first quarter. Colin McGranahan, retail analyst at Bernstein Research, states unequivocally, “The iPad is a runaway success of unprecedented proportion.”

Bring it Home
What does this mean for those of us who AREN'T Steve Jobs? For the individual user, the iPad is the current “it” product and is lots of fun to play with.

But for today’s corporations, it’s much more than that. The iPad, or other comparable device, is a powerful tool that can contain a custom enterprise solution. These proprietary apps enable organizations to improve efficiencies, provide instant access to data and increase their competitive advantage.

Here’s How It’s Done
John Prusnick, director of IT innovation and strategy for Hyatt Hotels & Resorts, says that they’re all about “home away from home.” Now they take it one step further by even saving you a trip to the reservation desk. When guests walk into Hyatt’s boutique-style Andaz hotels, they’ll be greeted by hotel staff with iPads. “We can swipe your credit card, capture your signature and check you into the hotel,” Prusnick explains. “We even have the ability on iPad to encode your key so you can go directly into your room.

“Imagine a large convention center hotel where there are 1,000 people wanting to check out,” says Prusnick. “Now we’re able to empower hotel staff with iPads and allow them to quickly and easily check out guests.”

RehabCare in St. Louis, Mo., is able to document patient care more accurately in real time through the use of a custom iPad app. “Using a mobile device at point of care saves time,” says Jayson R. Chitwood, vice president of information services. “We’re capturing the treatment delivered, the time spent, and any other relevant clinical information, which makes documentation more accurate and increases compliance.”

With its large, easy-to-read screen and fast internet access, the iPad is an unbeatable mobile interface for clinical applications and documentation, from diagnostic and imaging tools to nursing notes and patient intake forms. “iPad will be the new workstation for healthcare workers,” says Jim O’Brien, assistant vice president of technology services at RehabCare. “With iPad and virtualization technologies, there is nothing we can’t do. It was all about the proper form factor, size and capabilities. And it’s all there, out of the box.”

Remember going to college and hauling around that huge backpack filled with textbooks? Not any more! Today, your entire library of texts can be included on a tablet device like the iPad. University apps also include custom maps, virtual tours, class schedules, homework assignments, freshmen orientation, athletic event information, emergency alerts. It’s all there!

Bottom line: If you can imagine it, it can be created.

What Now?
If your organization would benefit from improved efficiencies, instant access to data from any location or has a vision for a greater competitive advantage, the first step is to identify the specific need. Next, you need to locate an app development company that can create the software for the target device (i.e., iPad) that will effectively integrate with your organization’s existing technology systems. The right company will provide you with guidance regarding how the app can work within your current structure and help achieve your overall business objectives. iBi

Appitudez Inc., a division of DLA Creative, creates mobile applications and proprietary enterprise solutions and can be reached at appitudez.com. (From http://www.peoriamagazines.com/ibi/2010/nov/i-wanna-be-steve-jobs.)

Business App Case Studies

The sky is the limit when it comes to the potential of business apps. So let's start there with an app from Virtual Aviation. At a the top level, business is always ready for take-off. That’s because iPhone helps the company’s small team stay connected and deliver 24/7.

And the bottom line. “What iPhone has really meant for us is that we can do everything at any time,” says Virtual Aviation founder James Stevenson. “So we save time, we’re more productive and we save money.” Read all about the app here.

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Many people think that mobile apps are just games or organizational systems for SmartPhones. Far from it! They are most often most powerful as proprietary enterprise-wide systems.

Learn how RehabCare achieves its most important goal: helping people regain their lives after medical treatment. They have turned to the iPhone and iPad to make both its caregiver services and its business operations faster, more accurate, and more responsive. Get the story here.

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"Welcome to college. Here's your paper map of the college campus, a list of of the books you'll need for your classes, a printout of your class schedule." WAIT!!!!! This is 2010!

Head to the nearest recycling bin and toss all that stuff. Today it's all about the app. Look at this case study from the University of Washington in Seattle.

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Want to know more? Check out this link to a list of both Enterprise and Small Business mobile app solutions. 

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A recent article from MacWorld on how iPhones are making their way into the business world.

The iPhone Goes to Work

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You know what to do next. Call appitudez! We'll help you take the next step into improved productivity, profitability and portability.

7 Key Trends in Mobile Usage

“As feature phones give way to smartphones and tablet devices, mobility is taking on new dimensions,” said Noah Elkin, eMarketer senior analyst and author of the new report “Seven Key Trends in Mobile Usage.” “The ability to consume, create and share more content than ever before translates into increased engagement on mobile devices. It also means enhanced opportunities for marketers to reach out to potential customers via mobile.” Read the rest of the article here.

Celebrate!!!

We just celebrated our one year anniversary in August. Recognizing the exploding trends in the smartphone and mobile app industries, we knew this would be a good complement to the work already being done by our affiliate company DLA. Look at some of the current and projected stats:

· Smartphone apps could be a $15 billion industry by 2013.
· Mobile gaming will top $800 million in 2010.
· The mobile ad market should be $500 million in 2010.
· A Pizza Hut exec expects 50% of future orders to be mobile.
· The iPad is for Grandma. Read it here.

We've had a great response and have some exciting things in development. Stay tuned!

Peoria Company Reinventing Itself

By Steve Tarter of the Journal Star
PEORIA — The iPod phenomenon has done more than make Apple Inc., makers of iPods, iPhones and other items, a lot of money. It has accelerated the development of the mobile Internet ...   Read complete article here.